With the world around you turning D2C, there must have been many a time when you’ve thought of turning your brick-and-mortar into one as well but must have pushed that thought away due to unawareness and lack of confidence. Don’t worry, you’re not alone. Many traditional business owners often don’t know what to do when shifting to D2C or are too scared to watch their business fail.
That’s okay! In this article, we’ll walk you through 10 such AWESOME strategies that’ll make sure your D2C business only rises upwards.
So read on, and make sure to follow them!
10 Kick-Off Marketing Strategies for your D2C Brand!
1. A Brand Identity to Remember
You need to understand that your audience will come to you after visiting hundreds of online shops. So you need to make sure that you and your business stand out. Give them something so that they stop and stare. Your brand identity - which includes your brand name & logo, should be attractive and different from all others. It should reflect what your brand is about and should stick to their mind.
2. Pay Attention to Feedback & Testimonials
D2C is all about building relationships with your customers. Asking customers to give their reviews and feedback and positively sharing the same will make your customer feel heard
and like you care for them. Acting on feedback also builds customer loyalty.
3. Connect with your customers on Social Media
For a successful online business, you need to be where your customers are - on Social Media! With almost half the world's population using social media, social media marketing helps you connect with your target audience. Utilizing social media to its full extent can be a game-changer for you. Make sure to use Facebook Marketing, Instagram ads & YouTube ads to their full potential.
4. Social Media Influencers!
Of course, this term might be a little annoying to you. But believe it or not, strategic partnerships with celebrities, influencers, and public figures with a high number of social media followers can make your brand noticeable & reach a greater audience.
5. Create Creative Ads
Much like your brand identity, the ads that you show to your audiences are also a great way for your brand name to stick to their minds. Just make sure that your advertisement is something unique and quirky, not like the same old boring ads that keep popping up everytime. Your ads should be able to strike a chord with your target audience.
6. Personalization is the key!
Who doesn’t love personalized items? Everyone does. When you communicate directly with your customers, there arises transparency. And in this way, you can provide your customers with more personalized services that they’re gonna love!
7. Easy, non-chargeable returns
Nothing is more frustrating than purchasing an item online, only to have to return them because of whatever reasons. You wouldn’t want to make your customer even angrier and ultimately lose them with a troublesome return policy or by charging them with a return fee.
Chatbots are virtual assistants that are available 24x7 for customer assistance. These are great for building relationships with your customers and they will love these.
Your customers can be your best marketers. If they like your products & services, there’s a 100% chance they’ll talk about it with friends and in groups! You can excite them even more by offering incentives to those who refer your brand to others. Make it easy for your audience by providing unique URLs they can share with others.
10. Email Marketing
Last but not the least, the good ‘ol Email Marketing. You might not believe it, but email marketing still holds a strong ground in today’s age and it can go a long way in publicizing your brand. Sending your customers newsletters, festive coupons, discount codes, and personalized messages can entice them to make purchases.
The Key to D2C - Omnichannel Marketing Strategy
Before diving into the complex matter, let us steer clear of what the term “omni-channel” means. Because chances are, a majority of you might not be well aware of the term.
Put in simple words, “Omnichannel” means “many channels” or “many places”.
Omnichannel Marketing, therefore, refers to your brand being present across multiple online as well as offline channels. Online channels refer to Social Media, Websites, Apps, etc.) & Offline refers to Retail Stores, Events, etc.
The main motive of Omnichannel Marketing is ensuring a “positive” & “seamless” experience throughout your customer journey - with the words “positive” and “seamless” being extremely crucial.
Now, it is important to note that the Omnichannel Marketing Strategy plays a very important role while going D2C.
“Why so?”, you ask.
Well, because it offers a “positive” and “seamless” experience for your customer. When your brand is present in almost every medium, it becomes easy for your potential customer to shop from you. They know that they can be flexible about their shopping channel as they do not have to go to any particular retail store or to a particular website itself to shop from you. The channel they want to shop from depends totally on them. This ease of shopping makes them come back. Not just that, this also increases your chances of earning a good brand name, thus sky-rocketing your business!
How Originscale can help
Originscale is a next-generation AI-powered Direct-To-Consumer digital commerce platform helping businesses simplify, transform and scale. If you’re planning to start your very own D2C brand, Originscale can be of great use to you. They will not only help your brand scale to greater heights but also make sure it becomes easy and simple for you to operate your business!