Build your consumer tribe by boosting brand trust, and transparency with enhanced traceability

Brand trust is not optional, use the Originscale Martech visualization tool to show traceability information to your customers in seconds.


75% of consumers are willing to switch a brand that provides transparency 

Improve Consumer recognition of your brand 

Provide deep insights into your product data to the consumers using the Originscale Martech tool.

Differentiate yourself from your competitors

Most of your competitors don’t utilize transparency to improve consumer trust. By using Originscale Martech, you can differentiate your brand from your competition.


Charge premium for your products

Position premium 

Through originscale, provide visibility into upstream & downstream product data to the consumer and get a share of the market pie.

Compete with big brands

Thriving in today's market requires you to provide exclusivity to your consumers.

Charge premium prices

Premium products with end-to-end traceability information might be sold for 2-10% more on certain markets.

Modern martech tools to build pre-sale and post-sale brand engagement with the customer

In-built CMS to communicate with your consumer

Improve consumer trust, communicate your values, and differentiate your brand from your competition.

Marketing: Think beyond safety!

Safety is paramount, but with Originscale, you can also market traceability to your customers by bringing the real supply chain information e.g. where the product came from to your customers through the use of QR codes and customized landing pages. This has a direct impact on a brand proposition by inducing trust & transparency thereby not only leading to the creation of a genuine marketing narrative that will attract more customers but also creating a long-term brand value.

Follow every step of Rawbana's vitamin gummies complex journey through the lens of traceability

Define and create withdrawal templates to plan and automate common types of recalls and stock withdrawals.

Today, it's not possible for product safety leaders to know every step a product has taken along the supply chain - it's a critical business imperative. At Originscale, we partner with leading brands to implement traceability throughout the supply chain. To showcase the intricacy and granularity in end to end traceability, we created a summary of two possible journeys one of the most popular produce items could take: that of the vitamin gummies. 

Download the infographic view:

  • Supply chain complexity from source to distribution and beyond, as ingredients become vitamin gummies.

  • Critical Tracking Events throughout the product journey, from transformation events to point-of-sale.

  • How you can use traceability software like Originscale to track every point in a product's journey.

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Learn more about our approach to traceability.

See how originscale can help you optimize your operations, reduce cost, and retain more customers.

Fill in the form to request a demo of the Originscale platform. Our team will be in touch within one business day.